Aida Group - Leading Marketing Experts.
Aida Group - Marketing professionals
With experienced professionals in Sales, Marketing, Promotions, Advertising, Telemarketing, Web Development and Campaign Development, aida can offer your business the choice between comprehensive solutions or specialised expertise in your required area.

“we’re the rock stars
in SALES AND marketing ”


  • "AIDA has been our outsourced Direct Sales partner since 2010. Over the course of the last 3 years we have enjoyed a working relationship with AIDA where they have demonstrated a commitment to delivery of targets in the face of what have at times been both challenging competitive environments as well as demanding conditions from us as a client. At times these conditions have required AIDA to seek innovative solutions to business challenges and to be prepared to accept and work with significant change. Throughout this we have developed a strong and open working relationship with AIDA at all levels of their management team. One aspect of their approach which has differentiated them from other suppliers has been a commitment to and delivery of ‘quality’. We have enjoyed the equal lowest ratio of complaints in our industry largely owed to AIDA’s responsiveness to any issues and focus on continued improvement."
    - Howard Smith – Meridian Energy NZ
  • "aida has delivered exceptional results since we engaged them to conduct outbound telemarketing to our existing customer base. They are professional in their execution of campaigns including provision of daily status update, continual communication of issues and customer feedback. They have managed to deliver results as well as a positive customer experience. I would have no hesitation in recommending their performance and ability to deliver positive business results and improved customer experience."
    - Andrea Farrell (AUSTAR)
  • "Thank you for sharing in the AUSTAR story I wanted to personally express to you how valuable our association has been. It was not always easy to build a business of scale throughout regional and rural Australia and your partnership has been crucial to our success. I wish you all the very best and wish to thank you for both your professionalism and friendship."
    - John Porter - CEO



We have an amazing team. We are proud to boast an all star line up of industry professionals


Our sales HQ team are an amazing group of people. A team with years of success under their belt.


Industry leaders! These are Australia and New Zealand's top Sales Leaders.


Stars, super stars and stars in the making




Aida Direct.

At aida, we believe that being successful in business is all about making your own opportunities. And that’s the philosophy which underlines the success of our sales services.

As a nationally recognised sales company, we work with you to create a sales campaign that takes your business to your target market. Our professional, highly trained sales team is experienced in working face-to-face with customers to generate leads and sales in a very personal, efficient and effective manner. With over 11 years track record in working with many of Australia and New Zealand’s blue chip companies, our experienced management team can recruit, hire and train the right people to reflect your brand and get results.

Partnering Approach

aida works on the “Partnership” approach to business and takes great care in understanding clients’ business and key objectives. aida is constantly focussed on delivering the best outcomes for our clients, which is reflected in the long-term campaigns that aida is involved with. Both Directors of aida have also had experience in contracting and managing direct sales from the client perspective which stand them is a sound position when meeting our client’s expectations.

Aida Connect.

Connecting effectively with your customer is the ultimate aim of every marketing process, which is why aida takes a very professional and systematic approach to telemarketing.

Our hands-on telemarketing experts use their industry experience to devise personalised, campaigns to deliver genuine results.

aida Connect Services

aida’s call centre is a boutique facility located in Broadbeach, QLD. We utilise leading edge technology and specialise in outsourced customer service and sales solutions.

Scope of Services

aida Group as s specialist sales and marketing call centre organisation can help you by providing a friendly, efficient and informed call centre workforce to supplement your internal crew or create a new sales channel to market with experience and capability in;

  • - Outbound cold call sales
  • - Outbound upgrade and retention campaigns
  • - Inbound and outbound verification services
  • - Inbound sales campaigns
  • - Direct mail follow up campaigns
  • - Survey, net promoter score, data clean-up and other ancillary services

aida is the industry leader in providing outsourced sales solutions and this leadership, knowledge and expertise will assist in providing you with the results that you require.

aida is confident that these elements will provide you with the ingredients for a successfully delivered and well-executed campaign. 

Aida Good

At aida for Good we focus on providing a full partnership solution for Not-for-Profit organisations who are seeking to build their database with quality, regular giving donors.

aida for Good has built a reputation for hitting targets and ensuring that it’s not only budgets that are satisfied but our valued client partners who enjoy the full aida for Good campaign management experience.

From point of sign-up all the way through our rigorous quality processes, which are designed to ensure that the donor is committed and understands the cause that they are supporting, aida For Good will keep our clients involved with the campaign, giving confidence that their organisation is being represented by the best in the business. aida for Good currently includes a number of proven strategies to increase donor retention in our client proposition.

aida for Good is constantly looking for new ways to improve attrition rates for clients and be the supplier of choice for Australian and New Zealand not-for-profit organisations.

If you want to work with a partner that is dedicated to constant improvement, with the experience and resources to deliver results then call aida for Good.


aida specialise in creating and delivering promotions which allow our clients to attract new business in an efficient and cost-effective manner.

The aida team has the resources and capabilities to design events and promotions that are aligned seamlessly with your brand, whilst providing the groundwork to strategically build your business. aida tailors promotions and events packages that best target your market and simultaneously position the right people who can maximise the returns from your investment.

This experienced, enthusiastic and professionally trained team is hand picked to represent your product, support your brand objectives and to constantly search for events and opportunities to generate substantial business value.

More than Just a Pretty Face

The brand ambassadors that we assign to your campaign are professional, dynamic, vibrant, energetic and most importantly, engaging individuals that will represent your brand with a dedication that will exceed your expectations.

aida’s team of promotional staff stretches to regional districts, opening doors to markets which are usually not captured in major city campaigns. Promotions

Whether you are after a national or local promotional campaign, aida is ready to assist you with your promotional staffing needs for your product/service launch, event, trade show, exhibition, flyer distribution and product sampling.

Events, Expos and Conferences

aida has professional, engaging and dedicated promotional staff on hand for promotional stands, lead generation activity, customer service as well as welcoming guests to your event or conference.

Flyers and Products

Utilise aida’s dynamic, vibrant and energetic brand ambassadors to get your brand to the market through product sampling, flyer distribution or show them how it works with demonstrations.


As a full service sales and marketing company, we offer you the insight and know-how that is essential to bring together a unique solution created specifically for your business. We determine the correct combination of marketing disciplines for your business, while also ensuring that the cumulative effect of their implementation maximises the return on investment and achieves your marketing objectives.

Using our proven experience we will align your marketing or promotional strategy to your sales goals, while also delivering a brand message with a single, consistent voice. aida Consulting

The aida executive team and senior management team together have over 100 years of experience and demonstrated results in designing and delivering sales and marketing programmes across multiple companies in all major verticals.

With the right balance of big corporate experience and outsourcing expertise, we would put together a team and a project plan to suit both your budget and your requirements – starting with an intensive session to understand your business and your team enough to ensure any plan is relevant and effective.

But it needn’t stop there; as a full service provider, we can stay involved through supplier selection, key position recruitment, project management of internal and external stakeholders to execute the plan, or even provide full end-to-end service through either our own or partner delivered elements including:

  • • Data, software, database, dialler, lead distribution services and technologies,
  • • Multi-platform campaign creative,
  • • Customer and Prospect Communications – face-to-face, print, social media, Outdoor, Telephony, electronic.
  • • Special events and integrated marketing programmes,
  • • Survey, Audit, Mystery Shopping, Advocacy programmes,

We would be happy to chat about your needs in an initial phone call or provide a more-in-depth précis of our services on request.

aida Training

Since its beginnings in 2002, aida has established an enviable reputation for accountability and delivering results.

Our sales experts will take the time to understand your business, your challenges and aspirations, and the attributes and reward systems of your sales workforce, before designing and delivering a sales training programme that doesn’t end with the initial session.

Our sales trainers will be handpicked based on your business needs, and the training experience will be fun, rewarding, inter-active and tailored to your business.

Sales Induction, refresher or Platform training programme

The aida Group Starter Sales Training for new recruits and/or re-train scenarios is heavily adapted to incorporate client material regarding product, service, process, compliance, offer, incentive programmes and customer experience.

At a minimum the programme will include:

  • • What is selling?,
  • • Rapport building,
  • • Needs Analysis,
  • • Aligning a sales presentation with a customers buying process,
  • • Contact script utilising client specific requirements, and focusing on benefits/solutions,
  • • Asking for the sale,
  • • Effective follow-up & sale re-enforcement.
  • Advanced Sales Training

    Recommended for those who are consistent, high or Business to Business focused sales agents incorporating:

    • a. Straight line selling TM,
    • b. The 5 Sales Steps and 3 guiding principles to ensuring sales success,
    • c. Advanced closing,
    • d. Goal Setting,
    • e. Objection Handling Techniques,
    • f. The role of emotion in selling.

    Call to discuss or make an appointment for one of our Industry specific client Account Managers to drop in and meet with you personally.


Since 2002, aida have been industry innovators in providing Retail marketing solutions and sales-forces for clients and their products. With a unique understanding of the commercial models and consumer behaviour drivers in Retail, and embedded relationships with industry suppliers has allowed aida to sustain over 1500 sales and promotional points of presence in the Retail space year after year.

Whether it’s a traditional, tailored or integrated approach you’re looking for, aida have the capability to help you deliver any or all of the elements that make-up the key tactical landscape of operating successfully in this channel including:

  • • Casual Kiosk,
  • • Point-Of-Sale,
  • • Special Events,
  • • Outdoor,
  • • In-store promotions or sales,
  • • Mystery Shopping,
  • • Asset or shop-fit development,
  • • Multi-channel integration,
  • • Mobile marketing,
  • • Alliance and Offer development,
  • • Road-show project planning,
  • • IT, maintenance and set-up,
  • • Sales, Promotions, Roaming, Leaders, Samplers or M.C. personnel,
  • • Pop-Up Retail,
  • • Discretionary, charity, FMCG, Utility, B2B, B2C, Fashion, Collateral, Media, Electronic, Niche, short or long term segments.
  • At aida we understand implicitly the Return-On-Investment drivers for Retail and can save you time and money through our rapid deployment systems. Our Retail division grew significantly through the G.F.C. regardless of a drop in Retail traffic during that period, so give us a call today to discuss your requirements or hear more about our success stories.




Giving back is an important part of our DNA. That's why we formed the aida Foundation.

We are a determined and motivated bunch of people. We use that to be hugely successful in our business lives. We also believe that we need to use that determination and motivation to help other who need a leg up. Lean on us and let us give you a boost.

visit aida foundation


visit aida celebraion


We like to have fun! We work hard with a great bunch of people. We like to celebrate milestones, recognise outstanding achievements, set incentives to reward ourselves and just sometimes find an excuse to have a good time!


We have offices all over Australia and New Zealand.
Our headquarters is located in Broadbeach, Queensland.

Contact Info

07 5656 0404 or 1300 88 9292

Suite 303, Level 3, The Wave,
89 Surf Parade,
Broadbeach QLD 4218
Postal - PO Box 847,
Broadbeach QLD 4218